Affiliate Marketing Network

The term affiliate marketing is a broad concept which has a number of aspects attached to it. To sum up the concept in the most concise manner it can be said that affiliate marketing is a method of marketing which is mainly performance based. It can also be said that being an affiliate means that you work for someone's else business in order to get him some profits and in return you are entitled for commissions. A number of examples of these commission based practices can be fined in the non virtual world but the scope of the same over the World Wide Web seems to be a lot more.

It involves a merchant who rewards its affiliates for the business which they bring for them in a number of ways or techniques. The affiliate marketing network basically has four principal participants. The first is the merchant who can also be referred as a brand or the retailer. The network is the second important aspect in which the affiliates choose the way in which they shall be promoting the websites business and the basis of payments which they shall be entitled to receive. The third player is the affiliate or the publisher who aims to extract business for its client using a number of techniques and methods. Finally the fourth and most important aspect of this chain on which the outcome of the whole affiliate network depends: The customer.

Due to the rapid increase in the use of these comprehensive marketing techniques and the fierce competition which prevails in the market, other participants like the affiliate management agencies, third party members & super affiliates have also started laying an impact on the affiliate networks.

So what is the criteria which helps merchants in determining what their affiliates deserve? The CPA affiliate program or the CPA branding network is one of the most used and less risky marketing techniques. The CPA means cost per action which means that every time a customer performs an action as specified by the advertiser, the affiliate is entitled for a commission. Filling a forms, writing a review, sale of a product or service, signing up are a few of the many techniques which can be a part of the CPA affiliate program. Branding network is also a method used which involves social networking sites in helping the brand attain fan equity and gain exposure.

Another major program of affiliate marketing is CPL affiliate networks. CPL is abbreviated form for cost per lead which mainly aims at extracting the contact information of potential customers as they fill up a form or signup using brief information.

For more information: Click Here